Development Consulting

The relevant and accurate information you need to make informed decisions on your asset.

Our consultancy service is tailored to meet the exact requirements of each client to ensure they are receiving the most relevant and accurate information necessary for them to make informed decisions on the outcomes of their asset.

Acumen's development consulting services include:

An overview of key market factors (supply, demand, competitors, product offer) in the corridor where the property is located

Advice and analysis on the alternative positions between selling a land asset or developing the asset under a range of scenarios (outright, JV, etc)

Recommendations regarding key consultancy services including town planners, valuation experts, and taxation advisers

Initial discussions with key government agencies to determine development potential and time-frames

Project marketing & sales

Project branding and positioning, bespoke marketing and media campaigns, sales display planning, website and digital marketing, market research and residential sales. Delivered as part of our development consulting service.

See what's included ↓

Project marketing & sales.

Acumen recognises the role strategic marketing plays in achieving exceptional sales results.

Project marketing and sales is delivered as part of our development consulting service.

We believe that successful marketing management involves capturing marketing insights, connecting with customers, building a strong brand to deliver and communicate value and excellent stakeholder relationships. At Acumen, we trust in a collaborative approach where the marketing, development and sales teams are involved throughout the entirety of a project. We also believe that in order to maximise performance every land project needs the crucial links between product mix and yield, home builder’s sales teams and digital marketing.

Product mix

The most appropriate product mix must be selected, after careful matching to the demographics of the buyer segmentation. To maximise sales and project yields we approach product mix as a fluid and dynamic factor that takes into consideration lot specifications of popular home designs, what our builder partners require and delivering the customer with value for money.

Builder partnerships

Acumen believes it is paramount to have key partnerships with project home builders, not just to establish the right price points and marketing energy in a display village, but also to have house and land packages in the land office where maximising the customer experience and sales conversion is critical.

Marketing spend

Applying the marketing expenditure in the most cost effective channels is the key to achieving successful launches and ongoing sales performance.

With traditional forms of marketing quickly moving to the online world, it highlights the growing importance of digital marketing to all buyer segments. The return on investment in digital marketing is far greater than traditional forms of media and at Acumen we work hard to maximise our marketing spend. We know that most home buyers conduct a majority of their research online before they even begin the traditional journey through projects and display villages and therefore are well educated by the time they arrive at the sales office.

Acumen's project marketing & sales services include:

Project branding and positioning

Bespoke marketing and media campaigns

Sales display planning and fit outs

Website development and updates

Digital marketing

Market research and trends

Residential sales

Talk to us →

Residential sales.

No buyer commits their life savings to a new home mortgage without a truly positive experience with a sales professional.

The ability to attract and retain top class land sales professionals is the penultimate requirement. Land projects need to be anchored by experienced and capable sales professionals who have excellent linkages to the home building sales representatives. This partnership and systemised sales approach for every purchaser segment, from mature consumers and investors to first home buyers and young families, is vital to achieving the critical success factor: strong and enduring land sales.

Land developers rely on regular and accurate reporting of sales performance, a driving energy behind the sales team and well organised contract administration through to settlement. Acumen has forty years of experience in these fields to ensure your project is successful.

Current projects.